Petsmart - Digital Assets
Digital Assets
Mobile
App Overlays
Objective:
- App development team created an overlay mechanism that will be pushed to customers when there is a new app version to update to. The intention here is for a communication method that nudges customers to update their app.
- Request of a fun, illustrative element to engage customers, not a photographic treatment.
Digital Assets
Web Banners -
Gotcha Day
Objective:
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To build stronger connections within the PetSmart community as the favorite pet retailer by creating new reasons to visit the store. Have a monthly one day event to celebrate the day with décor, offers and giveaways
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Make Birthdays & Gotcha Days a key pillar of PetSmart’s brand experience, building on the existing loyalty offering and expanding it into a larger, omni channel experience.
Digital Assets
Email Modules - Final Closeout
Objective:
- Leverage clear-out messaging across site with Clearance Shop as a destination, plus a reminder there’s more in-store
- Drive on-site sell-through of Holiday assortment and any coinciding reset inventory
- I utilized existing Petsmart brand email templates with in-house evergreen photography assets to develop an email layout to meet campaign needs
Digital Assets
Web Banners - Omni Channel Promo
Objective:
- Campaign & tactics required the development of updated assets to support seasonal promotions.
- I utilized existing Petsmart brand templates / wireframes with in-house holiday themed photography assets to produce a variety of web banner assets.
Petsmart - Digital Production
Digital Production Solutions
CTAs
Typography
Tier Iconography
Iconography
Omni Channel Examples
Treats Rewards
Spec Guidelines Support
Objective:
- Treats Rewards is an extension of the Petsmart brand that brings customers the opportunity to earn rewards. Members enjoy great benefits, starting on day one. Loyalty is rewarded and pet parents earn more as the relationship grows. Treats Rewards delivers on the PetSmart brand promise: Anything for Pets™
- With a main focus in making the Treats Rewards system easy to understand and use, I have helped to create and maintain solutions to the Treats Rewards usage guidelines for designers. Including specs for CTAs, typography, and icon development.
Digital Production Solutions
Ways to Shop -
Spec Guidelines Support
Objective:
- Ways to Shop is an extension of the Petsmart brand that brings customers the opportunity to be the best and smartest pet parents they can be. The design team’s focus has been within presenting all of the Ways to Shop and service options in a memorable way in order to create a clearer path to greater confidence
- I worked in the support of curating typography specs to properly read across different channels
Digital Production Solutions
Campaign Tile - 6 Up
Homepage Wireframe Updates
Objective:
- Collaboration with the web development team in creating better solutions for the typography specs on web card carousels, and tiles. Font sizing, alignment, and placement adjustments were worked on for these assets.
Digital Production Solutions
Large Promo Banner
Medium Promo Banner
Small Promo Banner
Feature Banner
Landing Page
Web
Wire-
Frame Updates
Objective:
- To curate and maintain Petsmart’s wireframe collection for web assets. Refinement of structure, size, typography specs, and the buildout of guides for designers.
- Built a refined set of guidelines for this selection of asset wireframes for designers to follow
Petsmart - Product Development
Product Development
Arcadia Trail - Leash & Harness Design
Overview:
- Selections from the spring season of 2023 for Petsmart’s in-house brand: Arcadia Trail.
- The main focus for this collection was to present paracord features for the purpose of durability, visibility, and enhanced mobility for all outdoor excursions.
- I produced the technical illustrations for the hands free leash, collar, escape proof harness, and paracord slip harness.
Product Development
Arcadia Trail - 2022 Fall / Winter Capsule
Overview:
- Selections from the fall season capsule of 2022 for Petsmart’s in-house brand: Arcadia Trail.
- The main focus for this collection was to present various options from apparel and accessories that feature elements of comfort, warmth, durability, visibility, and enhanced mobility for all outdoor excursions.
- I produced the technical illustrations for the reversible coat, paracord leashes & collars, a comfort harness, as well as leashes & collars with nylon embroidery.
Product Development
Terrazzo
Dog Themed
Cat Themed
Arcadia Trail
Athliesure
Various Pattern Design
Overview:
- A few pattern design selections from over the course of the 2019 - 2023 years.
- Patterns I have created within adobe photoshop and illustrator that have made their way across dog / cat apparel and accessory design capsules.
Product Production
Interactive Dog Toy Concept
I am a visual designer with a focus in production design. In having over 8+ years of experience in the design industry, this has led me to build my expertise in being a creative safety net for businesses and their design processes. Over the years I have built a refinement in what I bring to my role as a designer, and as an aid, to help creative teams navigate design ideas, products, and design assets safely to the finish line. I have the most experience within the retail sector where my career history has allowed me to be a part of the process of generating quality digital design, as well as physical design product, that has made its way to stores across the United States and across seas.
Production design
Petsmart
Phoenix, Arizona
2025 - Now
Contract Production Design
Macy’s
New York, New York
2024 - 2025
Petsmart
Phoenix, Arizona
2018 - 2023
Production design
Shutterfly
Tempe, Arizona
2015 - 2017
Pratt Institute
Graphic Design & Illustration
2015